Kurami Founder Camilla Pigozzi Garofalo was featured by Elite Traveler in an exploration of the growing functional soda movement, offering her perspective as a leading voice in food anthropology and the evolving relationship between culture, wellbeing and what we drink.
The feature examined why functional sodas have become more than a wellness trend, exploring how changing attitudes towards health, ritual and social connection are reshaping modern beverage choices. Camilla contributed expert commentary on the deeper cultural forces behind this shift, explaining how our food and drink habits are shaped not only by nutrition, but by identity, tradition and shared experience.
At Kurami, this anthropological perspective informs everything we create. We believe food is never simply fuel; it reflects the way we live, connect and care for ourselves. Understanding the cultural meaning behind eating and drinking allows us to build meals that are not only nutritionally balanced, but genuinely enjoyable and sustainable as part of everyday life.
We were especially pleased to see Elite Traveler recognise Camilla's expertise, highlighting her work at the intersection of food anthropology, wellness and contemporary food culture. It reflects Kurami's belief that the future of healthy eating is not about restriction or trends, but about creating rituals and experiences that people genuinely want to return to.
Read the full Elite Traveler feature here.
Explore our Mealpaths and Nourish Now range today.
