Terms of service
TERMS & CONDITIONS
1. THESE TERMS
1.1. These are the terms and conditions (“Terms”) on which we supply products to you (including both goods and services) and will be applicable to all and any orders or subscriptions placed with us.
1.2. By placing an order with us you are agreeing to these Terms.
1.3. Please read these terms carefully before you submit any order to us.
2. ABOUT US
2.1. We are Hebe Health and Beauty Limited (trading as ‘Kurami’) and are a limited company registered and incorporated in England and Wales under company number 12085929. Our registered office is HeBe Health and Beauty Ltd., 19th Floor, 1 Westfield Avenue, E20 1HZ, London, United Kingdom (referred to as “Kurami”, “us”, “we”, throughout these terms and conditions).
2.2. HOW TO CONTACT US
You may write to us at: HeBe Health and Beauty Ltd., 19th Floor, 1 Westfield Avenue, E20 1HZ, London, United Kingdom, or by emailing us at info@kurami.co.uk.
2.3. HOW WE MAY CONTACT YOU
If we have to contact you we will do so by telephone or by writing to you at the email address or postal address you provide when setting up your account [OR when placing an order with us]. By placing an order, you agree that contractual communications and notices may be sent electronically to the email address associated with your account.
2.4. All references to “writing” or ‘written’ in these Terms include communications by email.
2.5. You must be at least 18 years old, reside in the United Kingdom, and access our website from within the United Kingdom to place an order.
3. VARIATION
3.1. Kurami has the absolute right to revise and amend these Terms from time to time to reflect changes in market conditions affecting our business, changes in technology, changes in payment methods, changes in relevant laws and regulatory requirements and changes in our operation or technological capabilities. Any updates will take effect immediately upon publication on our website.
4. SERVICE AVAILABILITY
4.1. All services provided and products sold by Kurami are only intended for people residing in the United Kingdom (“the Service Area”). Kurami will not generally accept orders from individuals outside the Service Area but may do so at its sole and absolute discretion in certain instances. We supply fresh deliveries within Greater London and frozen deliveries nationwide within the United Kingdom (excluding certain remote postcodes). Details of serviced areas and delivery windows are listed on our website.
5. ALLERGEN INFORMATION AND HEALTH
5.1. All of our food may contain traces of all 14 allergens, and beyond that list. Unfortunately we are not able to cater to any customers with food allergies (including any that may result in anaphylactic shock), severe food intolerances or insulin dependent diabetics. We cannot guarantee the absence of trace allergens due to handling environments.
5.2. If you have any allergies, intolerances or specific dietary requirements please contact us for specific advice about whether we can cater for your dietary requirements. If you do have any such conditions and use our services you do so at your own risk. Customers remain responsible for reviewing ingredient and allergen information on labels for each delivery.
5.3. We can only remove the requested dislike/allergen from your dishes, and do not guarantee a substitute. We cannot ensure the taste of the dishes. As all Kurami meal paths are non-refundable, kindly refrain from ordering if you do not agree with the above.
5.4. We strongly recommend that you seek medical advice before starting any of our available meal plans especially if you have any conditions which may affect your dietary requirements; for example, it is generally accepted that: being under 18, being pregnant, breastfeeding and/or being underweight may have an impact upon an individual’s dietary requirements.
5.5. The information provided by Kurami is not to be taken as medical advice nor a substitute for medical treatment. Never disregard professional medical advice or delay in seeking it because of something you have read on our website or other Kurami publications, including social media posts or bulletins. This includes any advice that Kurami may provide to you by email, over the telephone or in person.
6. OUR CONTRACT WITH YOU
6.1. Our acceptance of your order will only take place when we email you to accept it, at which point a contract will come into existence between you and us.
6.2. If we are unable to accept your order, we will inform you of this in writing and will refund you any charge taken automatically for the product(s) ordered. We may be unable to accept your order for the following reasons (which are examples only and without limitation): because the product is out of stock, because of unexpected limits on our resources for which we could not reasonably plan, because we have identified an error in the price or description of the product or because we are unable to meet a delivery deadline you have specified.
6.3. We will assign an order number to your order and tell you what it is when we accept your order. It will help us if you can tell us the order number whenever you contact us about your order.
7. OUR PRODUCTS
Kurami cannot be held responsible for errors in website content.
7.1. Products may vary slightly from their pictures
The images of the products on our website are for illustrative purposes only, and your product may vary in appearance slightly from those images.
7.2. Product packaging may vary
The packaging of the product may vary from that shown in images on our website.
7.3. Ingredients may vary: Kurami has the sole and absolute right to change any meals (whether by individual order or subscription) at our discretion at any point. The meals are designed to use seasonal ingredients and occasionally these might not be available as anticipated within meal plans, substitute meals might therefore be provided. If an ingredient becomes unavailable, we may substitute it with a comparable item of equal or higher quality. We will notify you where possible before delivery.
8. ORDERS
8.1.Orders can be placed with us by signing up through our website [www.kurami.co.uk] and following the links in the ‘Order’ section. At the time you sign up or place orders with us we will ask you for some personal information which will then be held by us in accordance with our Privacy Policy.
8.2. Details of how we will take payment from you is to be found below.
9. PAYMENT
9.1. We accept Visa debit & credit cards, Master Card, Switch, Paypal, Amazon Pay, Apple Pay, Diners, Google Pay, Union Pay, Shop App.
9.2. Your card will be charged in advance for the full value of the initial subscription period or the total order. Payment details must be received through the online secure payment solution provider stripe, Shopify payments or Paypal, via our website or by emailing our team at info@kurami.co.uk.
9.3. We reserve the right to amend or refuse the sale if the payment received is not correct and in accordance with our current published pricing structure. Before your subscription expires, we shall endeavour to contact you to discuss renewal. If you wish to renew your subscription, we shall again require full payment in advance for subsequent subscription periods. If we are not able to contact you before your subscription expires, we will assume that you do not wish to renew the subscription until otherwise advised by you.
9.4. Please note that prices may alter, and that we reserve the right to change prices without prior notice by amending our advertised price list. This will not affect any subscriptions already paid for in advance.
9.5 Our pricing timelines are as detailed in your account. Kindly note, that we reserve the right to change these timelines. This will not affect any subscriptions already paid for in advance. If your card is declined, or there are problems with your payment, the system will reattempt the following day. We cannot ensure delivery times will be met if there is a delay in receiving the payment. It is your responsibility to reach out to us if your payment is delayed, to ensure you are scheduled in for the correct delivery day. We accept no responsibility for any delays due to a delayed payment, and will issue no refunds to you.
9.6 You are responsible for ensuring that your payment details remain accurate and up to date. We accept no liability for failed or delayed payments due to incorrect information provided by you.
10. CANCELLATION AND REFUNDS
10.1. If you wish to cancel your order or subscription, please log into your account, and pause/skip or cancel your delivery. You can also email info@kurami.co.uk. Please note that if you decide to email us instead of using the portal, this will need to be at least 3 working days before your next renewal. Working days are Monday-Thursday, and exclude Bank Holidays. The minimum term for a subscription is 2 consecutive orders.
10.1.1. You can cancel your ongoing Kurami subscription at any time after the minimum term of two orders as long as you tell us before we are due to take the next rolling payment for the next subscription period. Cancellation may be delayed by a week where we receive your request later than two weeks.
10.2. All Kurami meal paths are non-refundable. In the event that we decide, to our discretion, to issue a refund, the refund will be paid minus the administration charge to cover credit card charges and our internal administration costs. We use three main payment providers: Stripe, Shopify Payments and Paypal.
10.3 If you notify us of your intention to cancel your order or subscription within three (3) business days (Monday to Thursday; Friday to Sunday are not working days for Kurami) of entering into a contract with us, and products have already been delivered to you, we will cancel your order or subscription and refund you the total amount paid, less the following:
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the price of products already delivered as of the cancellation date;
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the price of products that have already been prepared for the following scheduled delivery at the time of your cancellation request; and
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an administration charge to cover credit card fees and internal administration costs.
The administration charge will vary depending on the payment provider you used (Shopify Payments, Stripe, or PayPal). For the avoidance of doubt, a cancellation request received on a Monday may result in charges for that day’s products and the following day’s products if those have already been prepared.
10.4. All our meal paths are non-refundable after the notice period outlined.
10.5. Once your order has started, if you wish to cancel, we will not issue any refunds or credits. For requests to cancel your order after the notice period outlined in 10.3, we will endeavour to be flexible and consider your request at our discretion. We are unable to issue refunds, but may at our discretion issue a credit. If you wish to suspend, or change the dates of your package, this will only be done if the replacement dates are convenient to Kurami. Where ingredients have already been purchased or other expenditure incurred (such as credit card, banking, administration or courier charges), we reserve the right to make reasonable allowance for this in any refund, or credit, that we may agree to make. If indeed we assess that the product delivered is not up to standard, a replacement will be offered where available and you accept to receive a replacement.
10.6. If you are unhappy with any products provided for legitimate reasons (i.e. missing items within an order of meal plan) you must notify us within 24 hours of scheduled delivery. We may provide a refund or other compensation as appropriate at our sole discretion. We require photographs and reasonable cooperation to investigate any issue. Perishable items may need to be retained for inspection on request.
10.7. Any refunds will be made within thirty (30) days from the date on which your order or subscription is cancelled. Shipping fees are not refunded unless the whole delivery fails due to our error.
10.8 If you cancel before the two weeks term, and if possible, we will strive to do our best to be flexible, and if we decide to approve a refund we will do so minus administration charges and the discount received for subscribing.
11. DELIVERIES
11.1. The price of delivery will be included in the price paid when confirming your order.
11.2. Our service is not available outside of the Service Area unless specifically agreed at the point of order.
11.3. We are able to deliver to an address other than the shipping address provided that this is clearly indicated in the relevant order.
11.4 If you require us to access secure parts of your home or building to complete delivery, please notify us at the time of placing your order so that we can coordinate the most suitable delivery method. Please also keep us informed of any changes that may affect our ability to deliver to you. If we cannot access your building due to changes that you have not notified us of, we will attempt to contact you to arrange alternative delivery. If delivery cannot be completed in such circumstances, we reserve the right to charge you for that attempted delivery. If we have made a reasonable attempt to deliver your box and it is subsequently stolen, we reserve the right to charge you for that delivery and not issue a replacement. If you are unable to receive your box personally and have not designated a safe location for delivery, the third-party courier will use their discretion to identify an appropriate place to leave it. However, we accept no responsibility for boxes that are lost, stolen, or misplaced in such cases. Unless otherwise specified in your delivery instructions, the courier may not buzz or ring your doorbell. The delivery driver may take a photograph as proof of delivery. Once the delivery has been completed, the responsibility for the products passes to you.
11.5. For our London meal paths, we will deliver products to you every day of your subscription between the hours of 06:30-10:00, while for our Nourish Now range that time is between 6:30-20:00. Time for delivery shall not be the essence of our contract. Delays beyond our control may occur. We will only dispatch the ordered products again or provide a refund where an order has not been delivered to you by 23:59 on the due date. Delivery times are estimates and may be affected by factors beyond our reasonable control, including traffic, weather, or courier delays.
11.6. We shall not be liable for any non-delivery, even if it is our fault, unless you notify us by email by 23:59 on the due day. Any liability for non-delivery shall be limited to replacing the ordered products within a reasonable time or issuing a credit note to you for that day/the value of the order.
11.7 On receipt, chilled and frozen Products must be placed into a refrigerator or freezer immediately. We are not responsible for deterioration caused by delayed storage. Frozen Products must remain frozen until use. Kurami is not responsible for deterioration caused by improper storage after delivery.
12. TITLE
12.1. Any and all responsibility for products you have ordered will be yours from the time we deliver the products to the address or designated location you have provided. We accept no responsibility for the theft or damage of a product that occurs after delivery. Please contact Kurami as soon as you suspect the product has been lost, stolen or damaged – each case will be treated individually and the determination will be in Kurami’s sole and absolute discretion.
12.2. Ownership of products will pass to you upon delivery (in accordance with Section 12.1 above) provided that payment for the corresponding order has been received in full.
13. HANDLING
13.1. Preparation, cooking and re-heating instructions will be included with all our products, and these instructions must be followed closely.
13.2. Similarly, any and all accompanying instructions for storing our products must be followed closely; for example frozen and chilled products should be put in freezers and refrigerators respectively upon receipt of delivery.
14. PRIVACY
14.1. Kurami shall be entitled to process your data in accordance with the terms of our Privacy Policy. You can find full details of Kurami’s Privacy Policy.
15. OFFERS AND VOUCHERS
15.1. Strictly one offer or voucher per person.
15.2. Offers and/or vouchers must be used on their own and cannot be used in conjunction with any other offer and/or voucher.
15.3. Offers and vouchers are to be redeemed through our customer service team or via our website where indicated.
15.4. The value of any offers and /or vouchers cannot be exchanged for cash and must be used during the period for which they are stated to be valid, if any such period is so stated.
15.5. In the event that Kurami runs any promotional competitions the prizes of these competitions will not be transferable.
15.6 In the event that you are informed of a promotional discount through a third party, please get in touch before placing your order if you are unclear about any of the terms and conditions. If you do not get in touch, and there are any misunderstandings, we reserve a right to not cancel and refund your order.
15.7 For subscription programs, if you use a discount code, the discount will apply only to the first week of your subscription. After the discounted week ends, we (or our third-party payment processor) will begin billing your designated payment method on a recurring basis for the non-discounted price of your program (plus any applicable taxes and other charges) for as long as your subscription continues. To avoid being charged for subsequent weeks at the non-discounted rate, you must cancel your subscription prior to the cutoff date for any weeks beyond the discounted week.
15.8 Black Friday 2025 Offer Clause
For Black Friday 2025, promotions are valid only on:
- 20% off purchases of 4 or more full-day meal paths, gift cards, and nationwide services. It is not valid on subscription orders.
Additional terms:
- This offer applies to one-time purchases only.
- A minimum purchase of £162.00 is required to qualify.
- The Black Friday promotion is active from November 13, 2025, to November 29, 2025.
We reserve the right to modify or withdraw the Black Friday 2025 offer at any time without prior notice.
16. GENERAL PROVISIONS
16.1. We shall not be liable for any delay or failure to perform any of our obligations under these terms and conditions due to any cause beyond our reasonable control, including but limited to: industrial action, acts of terrorism, extreme weather conditions, courier disruption, fire, flood, natural disaster, war, or pandemic. During such events, our obligations will be suspended without liability until normal operations resume.
16.2. The waiver by us of any breach or default of these conditions shall not be construed as a continued waiver of that breach, nor as a waiver of any subsequent breach of the same or any other provision.
16.3.If any provision of these Terms is held by any competent authority to be invalid or unenforceable in whole or in part, the validity of the other provisions of these conditions and the remainder of the provision in question shall not be affected.
16.4 If you have a complaint, please contact info@kurami.co.uk. We aim to respond within five working days. If we cannot resolve the issue, you may seek independent advice from Citizens Advice or Trading Standards.
17. LIMITATION OF LIABILITY
17.1. Nothing in these Terms shall:
17.1.1. restrict our liability for death or personal injury resulting from our negligence or our liability for fraudulent misrepresentation; or
17.1.2. affect your statutory rights if you are transacting as a consumer within the definition of the Consumer Rights Act 2015. Nothing in these Terms affects your rights under the Consumer Rights Act 2015 or the Consumer Protection Act 1987.
17.2. Subject to the above paragraph, our entire liability shall be capped at the sums already paid by you to us for our services during the relevant subscription period. In no event shall we be held liable to you for any special, indirect or consequential damages, loss of profits or goodwill.
18. CONSUMER RIGHTS
18.1 The Products you receive from us must be as described, of satisfactory quality, and fit for purpose. We are under a legal duty to supply Products that comply with our contract with you. If you believe a Product is faulty, please contact us within 24 hours with complete, and clear photographic evidence so that we can review your case. Where a Product is confirmed to be faulty, we will issue as a credit the value of that Product. Where a Product is confirmed to be faulty, we will provide a replacement where available or, at our discretion, refund the value of that Product to your original payment method. Please notify us within 24 hours of delivery and provide photographs so that we can investigate.
18.2 As our Products contain fresh and perishable food, you are not entitled to the standard consumer right to return goods within 14 days of receipt if you simply change your mind. Under Regulation 28(1)(c) of the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013, contracts for the supply of goods that are liable to deteriorate or expire rapidly are exempt from the right of withdrawal. This does not affect your right to cancel your subscription as outlined above.
19. USER GENERATED CONTENT
By tagging us or mentioning any of our social media accounts or website ([kurami.co.uk]), you agree to the following terms:
19.1. Consent and License: You grant us a royalty-free, non-exclusive, perpetual license to use, reproduce, and display any content in which you tag us or mention our accounts for our advertising, marketing, or promotional purposes. This includes, but is not limited to, use on our social media, website, emails, and other customer communications.
19.2. Content Ownership: You confirm that you own the content you are tagging or mentioning, or that you have acquired the necessary rights and permissions from any individuals or entities involved in that content.
19.3. Compliance with Laws: You agree that your content does not violate any rights of third parties or applicable laws. All content must not be offensive, defamatory, abusive, or otherwise unlawful.
19.4. Release of Liability: You release Kurami and any associated personnel from all claims, demands, and liabilities related to the use of your content, in accordance with these terms.
19.5. Content Standards: We reserve the right to edit, remove, or discontinue the use of any content at our discretion. You may request the removal of your content from our platforms at any time by contacting us at info@kurami.co.uk, subject line: CONTENT. If the subject is not correctly inputted, the email will not be processed correctly, and it may cause delays to our usual response time.
19.6. Geographical Scope: These terms apply to content shared across all platforms, regardless of geographical location, but are particularly focused on our target audience in the UK.
19.7. Right to Modify Terms: We reserve the right to modify these terms at any time, and your continued tagging or mentioning us after such changes indicates your acceptance of the new terms.
19.8. Attribution Requirement: We will make reasonable efforts to provide attribution to you when using your content, such as tagging your social media handle, where feasible.
19.9. Commercial Use: Your content may be used in promotional materials, advertisements, and other commercial uses related to Kurami.
By tagging us or mentioning our accounts, you confirm that you have read, understood, and agree to these terms.
20. THIRD-PARTY PRODUCTS.
Sometimes, we include sealed promotional product samples from third parties in our meal program subscriptions. These Third-Party Promotional Products are not controlled or endorsed or represented or warranted by us. Third parties offering these products may create their own terms and policies, so we encourage you to review those Third-Party Terms carefully. We do not take responsibility for any damages from or related to Third-Party Promotional Products. The third-party provider alone offers any limited representations or warranties related to these products while we provide none. No express or implied warranties about the accuracy of labelling or other information with Third-Party Promotional Products are made, and this is subject to applicable law. If you use any of these products, you accept the risk and you are responsible for your choice.
Some third-party platforms or channels may offer our products and these are called Third-Party Purchases. Interactions or transactions with such third-party platforms are strictly had between you and the third party. These platforms may have their own terms, policies, or procedures (“Third-Party Terms”), which are separate from our Terms, and we recommend reviewing them carefully. Your access to and use of third-party platforms and acceptance of their terms are entirely at your own risk. If a third-party supplier issues a recall, Kurami will notify customers where feasible and provide appropriate remedies as required by law.
21. ARTIFICIAL INTELLIGENCE.
Unless Kurami has granted explicit written authorisation, it is strictly forbidden to input content from our products, newsletters, blogs, or any other materials we produce into any generative artificial intelligence tools. This restriction applies particularly if the content may be used for training, developing, or operating machine learning systems. If you are uncertain about the AI tool's functionalities in this context, please review its terms of use. In cases of doubt, avoid entering our content into the tool.
22. IP
22.1 All content, recipes, packaging designs, trademarks, names and materials on our website and in our communications are owned by or licensed to Kurami and are protected by intellectual property laws. You may use them for personal, non-commercial purposes only.
22.2 Kurami owns the website/app content, recipes, packaging designs, brand names, and trademarks; all downloads, reproductions, or redistributions of our materials require prior written consent from Kurami.
23. LAW AND JURISDICTION
23.1. These Terms and the subsequent contractual relationship between Kurami and any other party shall be governed by and interpreted in accordance with the laws of England and Wales.
23.2. Each party irrevocably submits to the exclusive jurisdictions of the courts of England and Wales over any claim or matter arising under or in connection with these Terms.
24. ENTIRE AGREEMENT
24.1. These Terms, together with the documents referred to herein, constitute the entire agreement and understanding between us in respect of the matters dealt with in them and supersedes any previous relating to such matters.
24.2. You acknowledge and agree that in entering into any transaction governed by these Terms, you do not rely on, and shall have no remedy in respect of, any statement, representation, warranty or understanding (whether negligently or innocently made) (whether party to these Terms or not) other than as expressly set out in these Terms as a warranty. The only remedy available for breach of the warranties shall be for breach of contract.
Mobile Terms of Service
1. Overview
The Kurami mobile messaging service (the “Service”) is operated by Kurami (“we”, “us”, or “our”). By opting in to receive SMS communications from us, you agree to these Mobile Terms. We may update or modify the Service or these terms at any time. Continued use of the Service following any changes constitutes acceptance of those changes.
2. Consent to Receive Messages
By providing your mobile number and actively opting in, you agree to receive SMS messages from Kurami.
These may include:
- Menu updates and new releases
- Order-related reminders
- Limited offers or promotions
Consent must be freely given, specific, informed, and unambiguous, in line with UK GDPR and PECR requirements. You are not required to opt in to SMS messaging to make a purchase. Participation is entirely voluntary.
3. Message Frequency and Charges
Message frequency will vary depending on your interaction with us. Kurami does not charge for SMS messages. However, your mobile network provider may charge message and data rates. You are responsible for any such charges.
4. Opting Out
You can opt out of SMS communications at any time by:
- Replying STOP to any message
- Using any unsubscribe link provided (where available)
You will receive confirmation of your opt-out request. We will process opt-out requests promptly, in accordance with UK regulations.
5. Support
For assistance, you can:
- Reply HELP to any message
- Email: hello@kurami.co.uk
6. Your Responsibilities
You confirm that:
- The mobile number you provide is valid and belongs to you
- You will update us if your number changes
7. Service Availability
We are not responsible for delays or failures in message delivery caused by mobile networks or third-party providers.
8. Privacy
We respect your privacy and handle your personal data in accordance with our Privacy Policy. Your mobile number will only be used for the purposes you have consented to.
9. Legal Compliance
SMS marketing in the UK is governed by:
- The Privacy and Electronic Communications Regulations (PECR)
- UK General Data Protection Regulation (UK GDPR)