Kurami founder Camilla Pigozzi Garofalo was featured in Marie Claire as a food and social anthropologist, sharing her perspective on the viral “Korean Retinol Tea” trend.
The article explored the skincare claims behind Korean Retinol Tea and asked experts to separate cultural context from social media hype. Camilla discussed Korean wellness as a holistic tradition, where nourishment can be layered both topically and internally, while also noting that this specific tea trend is new and driven by TikTok virality.
Her comments brought nuance to the conversation, highlighting the difference between long-standing East Asian food traditions and modern wellness trends. She also explained that some ingredients commonly associated with these rituals, such as seaweed, goji berries and ginseng, have deeper roots in Korean and East Asian food cultures.
Importantly, the article did not present tea as a replacement for evidence-based skincare. Camilla noted that tea cannot replace topical retinol, but can sit within a broader, food-aware approach to wellbeing.
For Kurami, this feature reflects something central to our philosophy: food is never just functional. It is cultural, sensory and deeply connected to the rituals that shape daily life.
Read the full Marie Claire article here.
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